The LitL

Pictures via Pentagram

Brilliant concept from start to finish crossing many levels of design all brought togehter with a smashing graphical identity. That itself has meny different angels of excellence.

"Like the GUI, Abbott Miller’s brand identity for Litl is accessible and designed to appear friendly, familial and domestic. In the logotype (custom-drawn, but reminiscent of the font Schulschrift) two cursive lowercase Ls cradle the letters IT."

Well done Pentagram.

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